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KMID : 0613620100300020484
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Health Social Welfare Review
2010 Volume.30 No. 2 p.484 ~ p.518
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Measuring Efficiency of Public Health Program using Traditional Korean Medicine : A DEA Approach
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Han Dong-Woon
Jung Ji-Young
Song Jae-Chan
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Abstract
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The purposes of this study is to measure relative efficiency of public health centers implementing health promotion programmes using traditional Korean medicine(HPTKM) using the method of Data Envelopment Analysis (DEA), and to suggest the means to improve efficiency by investigating the reasons for the differences in efficiency. Previous studies has been pointed out, as the limitations of the studies using DEA, that the studies did not consider the qualitative aspects of customer satisfaction. In order to overcome this limitation, this study develop alternative model by including customer satisfaction rate in DEA model and its applicability was examined. In addition, this study explain the differences in relative efficiency by location and external factor using Tobit model. The major findings of this study are as follows. First, there are no significant differences in the relative efficiency among the public health centers by location. Second, according to the Tobit analysis results, there are statistically significant differences in the aspect of location. But the result does not show the external factors affect the performances of the public health centers.
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KEYWORD
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Data Envelopment Analysis(DEA), Health Promotion Programmes Using Traditional Korean Medicine(HP-TKM), the Hub Public Health Center
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